Dental Pay Per Click (PPC) Advertising
Industry leading pay per click campaigns for dentists.
Pay Per Click (PPC) Advertising allows for instant search engine exposure. Deploy Dental places your advertisements in premium spots on your choice of search engine and/or social network. The visitors are sent to a landing page that allows us to track activity, record phone calls, and capture email leads. There are many pay per click management companies that cater to a wide variety of industries, but this often prohibits them from developing extensive knowledge in a single field. Since we are dental-specific, Deploy Dental has a deep understanding of how patients search for dentists online, and we leverage this to the benefit of our client’s ROI.
While listening to your specific needs, goals, and expectations, our pay per click experts perform a detailed analysis of keyword phrases targeting your prospective clients. We’ll discuss what procedures or services make your practice unique, and what types of offers you’d like to advertise. From this information we create a sound keyword bundle designed to get ahead of the competition and succeed in your market.
At Deploy Dental we take advantage of the hottest advertising networks available, serving our client’s ads over the largest search engines and social networks. You can choose to have your search ads displayed on sites like Google, Yahoo, Bing, LinkedIn and Facebook.
In a pay per click advertisement, you have limited space in which to convey your message and value proposition, so it is extremely important to be concise while using the correct phrases to inspire clicks. As our pay per click experts observe the campaign and identify trends, we optimize the wording of advertisements to improve conversion rates. We also run multiple versions of the same ad (called split testing) to test for improvement in clickthrough rate and bottom line conversions.
For each of your ad campaigns, we’ll create a landing page that acts as a destination for your pay per click ads. These landing pages differ from your regular website in many ways. A landing page is generally a single page that is limited to the topic targeted by your ads. It doesn’t feature the extensive navigation options that your normal site has, because we want the visitors to remain focused on the topic at hand and encouraged to take the desired actionÖ to contact your practice!
Our landing pages are professionally designed to match your website and branding strategy, and packed with informative content that converts visitors to patients.
Deploy Dental takes a proactive approach to reducing inefficiencies and improving the performance of pay per click campaigns we manage. Letting a campaign “coast on autopilot” is never a good idea because you can get a much greater possible value for your money by spending when competitive keywords fall in price and avoiding expensive spikes when they appear. By recognizing these trends in historical statistics and analytics we can adjust and optimize your bids, creating new sound keyword and ad predictions based off our extensive industry knowledge. Once we have our observations and predictions we repeat the process to continually optimize your ads and keyword themes.
Our pay per click experts take advantage of seasonal trends by monitoring keyword volume and making the appropriate adjustments so that your ads are reaching the greatest number of people at the lowest possible price. We constantly make revisions and adjustments to improve your campaign’s conversions. If we determine that a landing page, keyword(s) or niche isn’t converting, we will work with you and your practice to retarget
Reporting & Analysis
Perhaps the most important aspect of a campaign is the ability to measure results. We send you a detailed report each month that includes a complete summary of your campaign’s performance. It includes things such as visitor trends, clicks, impressions, and many other statistics that are relevant to your pay per click campaign.