Dental Pay Per Click (PPC) Advertising
Industry leading pay-per-click campaigns for dentists.
While listening to your specific needs, goals, and expectations, our pay per click experts perform a detailed analysis of keyword phrases targeting your prospective clients. We’ll discuss what procedures or services make your practice unique, and what types of offers you’d like to advertise. From this information, we create a sound keyword bundle designed to get ahead of the competition and succeed in your market.
At Deploy Dental, we take advantage of the hottest advertising networks available, serving our client’s ads over the largest search engines and social media networks. You can choose to have your advertisements placed on Google, Yahoo, Bing, Facebook or LinkedIn.
In a pay per click advertisement, you have limited space in which to convey your message and value proposition, therefore it is extremely important to be concise while using the correct phrases to inspire clicks. As our pay per click experts observe the campaign and identify trends, we optimize the wording of advertisements to improve conversion rates. At the same time, we can test for improvement in clickthrough rate and bottom line conversions by running multiple versions of the same ad (called split testing, A/B testing or multivariate testing).
For each of your ad campaigns, we’ll create a landing page that acts as a destination for your pay per click ads. These landing pages differ from your regular website in many ways. A landing page is generally a single page that is limited to the topic targeted by your ads. It doesn’t feature the extensive navigation options that your normal site has because we want the visitors to remain focused on the topic at hand and encouraged to take the desired action to contact your practice!
Our landing pages are professionally designed to match your website and branding strategy, as well as with informative content that converts visitors to patients.
Deploy Dental takes a proactive approach to reducing inefficiencies and improving the performance of pay per click campaigns we manage. Letting a campaign “coast on autopilot” is never a good idea. By recognizing these trends in historical statistics and analytics we can adjust and optimize your bids, creating new sound keyword and ad predictions based off our extensive industry knowledge. Once we have our observations and predictions, we repeat the process to continually optimize your ads and keyword themes.
Our pay per click experts take advantage of seasonal trends by monitoring keyword volume and making the appropriate adjustments so that your ads are reaching the greatest number of people at the lowest possible price. We constantly make revisions and adjustments to improve your campaign’s conversions. If we determine that a landing page, keyword(s) or niche isn’t converting, we will work with you and your practice to retarget.
Reporting & Analysis
Perhaps the most important aspect of a campaign is the ability to measure results. We send you a detailed report each month that includes a complete summary of your campaign’s performance. It includes things such as visitor trends, clicks, impressions, and many other statistics that are relevant to your pay per click campaign.