Google Ads® for Dentists
Get instant exposure at the top of Google search results.
Patients who click your ads are served a custom landing page that allows us to track activity and record phone calls.
Don’t choose a pay per click company with a “one size fits all” approach. They don’t have the experience or insights required for a complex, specialized field such as dentistry. Instead, choose Deploy Dental for our extensive knowledge of dental-specific Google Advertising. We have a deeper understanding of how patients search for dentists online, and we leverage this to the benefit of our client’s ROI.
A detailed analysis of keyword phrases is essential to identify and target your prospective patients. When discussing types of offers you’d like to promote, we listen to your needs and goals to determine what procedures or services make your practice unique. From this information, we create a sound keyword bundle designed to succeed in your market and get ahead of the competition.
With Deploy Dental, your practice can utilize the most popular advertising networks available. We serve your ads over the largest search engines and/or social media sites, with targeted, premium ad placement on Google, Yahoo, Bing, Facebook or LinkedIn.
In pay per click advertising, you have limited space to convey your message. Therefore, it’s extremely important to be concise, using phrasing that inspires clicks.
Choose Deploy Dental, and let our institutional knowledge benefit you! We’ve done the hard work by studying the trends and outcomes of dental advertising, so you can utilize the strategies and ad language that have proven effective.
Then, as we continue to monitor your campaign, we further optimize advertisements to improve clickthrough rate (CTR) and conversions. We accomplish this by leveraging A/B split testing (also known as multivariate testing) to run multiple versions to test for improvement. In this way, our ad creation process is never really complete, there’s always room for improvement!
When a click happens, the work is not done. You need a destination page that speaks to the intent of your ad and convinces patients to contact your practice.
Our landing pages are professionally designed to match your website and branding, includes all the content needed to inform about targeted services or offers, while also seeking to convert visitors to new patients.
Landing pages differ from your regular website in several important ways. Generally, they are a single page that’s limited to the topic at hand, keeping visitors focused on the objective… contacting your practice! Landing pages also feature a unique tracking phone number that’s used to measure results.
Deploy Dental takes a proactive approach to reduce inefficiencies and improve the performance of pay per click campaigns. If you set up a Google Ads account that you haven’t been monitoring, then you may be overspending. Letting a campaign “coast on autopilot” is never a good idea. Instead, we recognize trends in historical statistics and analytics to adjust and optimize your bids, creating new sound keyword and ad predictions based on our extensive industry knowledge. Then, once we have data to measure against our projections, we repeat the process to continually optimize your ad performance!
Deploy Dental’s pay per click experts take advantage of seasonal trends by monitoring keyword volume and making the appropriate adjustments—so that your ads are reaching the greatest number of people at the lowest possible price! We constantly make revisions and adjustments to improve your campaign’s conversions. And if we ever determine that your landing pages, keyword(s), or targeted niche isn’t working, we’ll work with you to retarget and make your campaign a success.
Reporting & Analysis
Perhaps the most important aspect of a Google Ads campaign is the ability to measure results. We send you a detailed report each month that includes a complete summary of your campaign’s performance. It includes things such as visitor trends, clicks, impressions, and many other statistics that are relevant to your pay per click campaign.
And of course, our pay per click experts are available to answer questions and help interpret your data.